Photo Friendly Foundations


Model : Samantha Rose  / Photo : Helen Tran / Make Up and Hair May Nguyen

"Why do I look pale / white in my photos?"

There are many reasons why this could be happening. It could be your flash or even the wrong foundation colour match . I have found that the most common reason is actually the type of foundation you may be wearing.  

After trying different foundations, this is what I discovered. The next time you know you are the subject in front of the camera, keep this in mind.

Non Photo Friendly Foundations

I have noticed that foundations with high SPF ( titanium dioxide ) silicone based foundations and some mineral based liquid foundations tend to reflect light or " flash" which will create the white cast on your face when in reality it looks okay. We are not suggesting that you boycott these foundations completely as it does have great benefits as a foundation.  Even simply applying SPF or even Face Primer under or over your foundation can also cause your foundation to " reflect light". Some primers are silicone based, so if you want to prevent the " white cast" try to stick to water-based primers and foundations . 

Here are our top 10 picks for Photo Ready Foundations

  1. Maybelline Fit Foundation
  2. MAC Face and Body
  3. Make Up For Ever Face and Body
  4. Benefit Cosmetics Oxygen Glow
  5. Clarins Ever Matte Foundation
  6. Rimmel Stay Matte
  7. Chanel Perfection Luminere Flawless Liquid Foundation
  8. Cover Girl Clean Liquid Foundation
  9. L'Oreal Paris Infallible Lasting Perfecting Foundation
  10. CoverFX Natural Finish Oil Free Foundation