More Than a Logo. A Brand With Purpose.

The most successful brands aren't built around a single logo, they're built around a feeling. Every colour, every font, every texture, every photograph, and every detail shapes how people experience your business.

At Simply Mayo, we create intentional visual identities that help businesses stand out with confidence. Whether you're launching a new business, refreshing your current brand, or preparing for a major launch, we'll build a cohesive identity that reflects your vision and resonates with your ideal audience.

From strategy to creative direction, every element is designed to work together, so your brand feels timeless, memorable, and unmistakably yours.

Because your brand deserves more than a logo. It deserves an identity.

What's Included :

Each Brand Identity project is tailored to your business and may include:

• Brand Discovery

• A collaborative strategy session to understand your business, audience, goals, values, and long term vision.

• Creative Direction

  A carefully curated visual direction that establishes the overall look, feel, and personality of your brand.

• Logo Suite

  A professionally designed logo system including:

  • ✓Primary Logo

  • ✓Secondary Logo

  • ✓Brand Mark

  • ✓Icon Variations

• Colour Palette

• Custom colour systems selected to communicate emotion, build recognition, and create consistency across every touchpoint.

• Typography

  Professional font pairings and

• Mood Board

  A visual blueprint that guides your entire brand aesthetic. hierarchy designed to strengthen your visual identity.

• Brand Assets

  Depending on your package, we can also design:

  • *Business Cards , Packaging, Gift Cards, Menus , Labels, Social Media Templates, Instagram Highlight Covers, Presentation Decks, Stationery, Website Style Direction

• Brand Guidelines

  A comprehensive guide explaining how to use your brand consistently across print, web, packaging, and social media.

• Perfect For

  • *Restaurants, Cafés, Bakeries, Beauty Brands, Med Spas, Salons, Floral Studios, Wellness Brands, Creative Entrepreneurs

  • Service Providers

Our Process //

01 • Discover

Every project begins with understanding your business, your audience, and the story you want your brand to tell.

02 • Create

We develop your colour palette, typography, creative direction, and visual identity through thoughtful, intentional design.

03 • Refine

Together, we'll refine every element until your brand feels polished, cohesive, and unmistakably yours.

04 • Launch

Receive your complete branding package with everything you need to confidently launch across print, digital, packaging, and social media.

Every Detail, Thoughtfully Designed.

Brand Identity Packages //

Choose the level of support that's right for your business. Whether you're just beginning or building an established brand, each package is thoughtfully designed to create a cohesive identity that grows with your business.

THE FOUNDATION: Starting at $795 CAD

For businesses ready to establish a professional identity.

Perfect for new businesses launching their first brand or entrepreneurs looking for a polished visual foundation.

Includes

✓ Brand Discovery Questionnaire ✓ Creative Direction ✓ Primary Logo ✓ Secondary Logo ✓ Brand Mark ✓ Curated Colour Palette ✓ Typography Selection ✓ Mood Board ✓ Brand Preview Presentation ✓ Final Logo Files

THE COLLECTION: Starting at $1495 CAD

Our signature branding experience.

Designed for businesses that want a complete visual identity across print and digital.

Everything in The Foundation, plus

✓ Expanded Logo Suite ✓ Extended Colour System ✓ Brand Pattern ✓ Business Card Design ✓ Thank You Card Design ✓ Social Media Profile Graphics ✓ Instagram Highlight Covers ✓ Email Signature ✓ Brand Guidelines ✓ Print Ready Files

THE EXPERIENCE: Starting at $2495 CAD

The complete brand launch.

An all inclusive identity system designed for businesses ready to make a lasting impression.

Everything in The Collection, plus

✓ Packaging Design Concepts ✓ Product Labels ✓ Menu Design ✓ Stationery Suite ✓ Social Media Templates ✓ Pinterest Graphics ✓ Website Style Direction ✓ Signage Concepts ✓ Uniform Concepts

Build Your Brand Launch //

Your visual identity is just the beginning. Once your branding is complete, we'll help you bring it to life with photography, video, and content designed to create a cohesive presence across every platform.

Continue your project with:

Brand Photography : Capture imagery that reflects your new identity across your website, social media, marketing materials, and print.

Launch Content : Professional photography and short form video for your website, social media, and marketing campaigns.

AI Brand Campaigns : Custom AI generated visuals designed specifically for your brand, allowing you to create fresh, editorial content without the need for constant photoshoots.

Product Photography: Styled product imagery for websites, e-commerce, menus, packaging, and marketing materials.

Monthly Content Creation : Ongoing photography, video, and creative assets to keep your brand fresh all year long.

Frequently Asked Questions //

How long does a branding project take?

Most brand identity projects are completed within 2 to 6 weeks, depending on the package and project scope. Larger branding projects that include additional assets or photography may require additional time.

What do I receive at the end of the project?

You'll receive professionally organized, high resolution brand files ready for both print and digital use. Depending on your package, this may include logo files, colour palette, typography recommendations, brand assets, brand guidelines, and supporting design files.

Do I own my final branding?

Yes. Once your project is complete and final payment has been received, all final approved branding files are yours to use for your business.

Can I book branding and photography together?

Absolutely. Many clients choose to combine their brand identity with photography, product photography, or launch content to create a cohesive visual experience from day one. Bundling services also creates consistency across your website, social media, and marketing materials.

Can I add photography, video, or content creation later?

Yes. Many clients begin with a brand identity and return for photography, launch campaigns, AI visuals, or ongoing content creation as their business grows.

Can you redesign my existing brand?

Yes. Whether you're looking for a subtle refresh or a complete rebrand, we'll work together to create a visual identity that better reflects your business today while maintaining what makes your brand recognizable.

Do you create websites?

While we don't offer full website development, we provide website creative direction and visual design guidance to ensure your branding translates beautifully online. We can also create imagery and branded assets specifically for your website.

Can I customize a package?

Absolutely. Every business has different goals. If our packages don't perfectly fit your needs, we'd be happy to create a custom proposal tailored specifically to your project.

What types of businesses do you work with?

We work with businesses at every stage, from new startups to established companies looking to refresh their brand. We especially enjoy working with cafés, restaurants, bakeries, beauty brands, salons, med spas, wellness businesses, boutiques, creative entrepreneurs, and lifestyle brands.

How do we get started?

It all begins with a conversation. Once you reach out, we'll discuss your vision, recommend the best package for your business, and guide you through the entire branding process from concept to launch.

Why choose Simply Mayo instead of a traditional branding agency?

Simply Mayo combines brand identity, photography, content creation, and creative direction under one studio. Rather than coordinating multiple vendors, you'll have one creative partner who ensures every part of your brand feels cohesive across print, digital, social media, and marketing. Whether you're launching a new business or refreshing an existing one, we help create a complete brand experience from concept to launch.

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